Terms of Use

for the Cart Page Upsell Widget app by Augmentum Studios Ltd

Last updated: 16 November 2025

1. Introduction

These Terms of Use (the “Terms”) govern your access to and use of the Cart Page Upsell Widget Shopify app (the “App”) provided by Augmentum Studios Ltd, a company established in the United Kingdom (“Augmentum Studios”, “we”, “us”, or “our”).

By installing or using the App in connection with your Shopify store, you (“you”, “your”, or the “Merchant”) agree to be bound by these Terms. If you do not agree to these Terms, do not install or use the App.

2. Who we are

  • Company: Augmentum Studios Ltd
  • Email: support@augmentumstudios.com
  • Postal address: Augmentum Studios Ltd, International House, 101 King’s Cross Road, London, United Kingdom WC1X 9LP
  • Jurisdiction: United Kingdom

You acknowledge that you are entering into these Terms with Augmentum Studios Ltd, not with Shopify Inc. or any of its affiliates.

3. Relationship with Shopify

The App is made available through the Shopify App Store and integrates with the Shopify platform. Your use of Shopify itself is governed by Shopify’s own terms of service and policies, which are separate from these Terms.

  • We are not responsible for Shopify’s platform, services, availability, pricing, or policies.
  • Any issues relating to your Shopify account, billing by Shopify (outside of App fees), or Shopify’s own features must be resolved directly with Shopify.

4. Description of the App

The App is a Cart Page Upsell Widget that:

  • Allows you to configure upsell offers via an Admin UI within your Shopify dashboard;
  • Embeds a widget in your cart page as an App Block (the App’s script is only loaded and functional on the cart page, not across the entire storefront);
  • Uses Shopify APIs and certain permissions (including read_orders, read_products, write_products, read_themes) to display upsell offers, add line item properties, and provide aggregated analytics (views, add-to-carts, purchases, attributed revenue).

Because the App depends on Shopify’s APIs, theme configuration, and your store setup, its exact behavior may vary between merchants.

5. Eligibility and merchant responsibilities

By installing or using the App, you represent and warrant that:

  1. You are at least 18 years old and have the legal capacity to enter into binding contracts;
  2. You are using the App for business purposes (not as a consumer);
  3. You have full authority to bind the business or organization on whose behalf you use the App;
  4. Your use of the App will comply with:
    • All applicable laws and regulations (including data protection, consumer protection, and ecommerce laws); and
    • All applicable Shopify policies and terms.

You are solely responsible for:

  • The operation and content of your Shopify store;
  • The legality and accuracy of your upsell offers and pricing;
  • Properly informing your customers about any additional products, fees, or conditions;
  • Ensuring that your store’s privacy policy and terms reflect your use of the App where required.

6. Account, installation, and access

To use the App:

  1. You must have an active Shopify store and Shopify account.
  2. You must install the App from the Shopify App Store and grant the requested permissions.
  3. You must complete the App setup steps, which typically include:
    • Subscribing to a plan (after any free trial period);
    • Adding the App Block to your theme’s cart page;
    • Creating at least one upsell configuration.

You are responsible for ensuring that:

  • Only authorized staff have access to your Shopify admin and App configuration;
  • Any login credentials or API tokens related to your store are kept secure;
  • You uninstall the App if you no longer wish to use it or do not agree with future updates to these Terms.

7. Permissions and data access

By installing and using the App, you authorize us to access and process certain data from your Shopify store via Shopify’s APIs, including:

  • read_orders – to identify orders that contain upsell items and attribute aggregated revenue to specific widgets and products;
  • read_products and write_products – to allow you to configure upsell offers and to add line item properties to distinguish upsell items in the cart;
  • read_themes – to determine the installation status of the App Block in your theme and provide related feedback in the Admin UI.

We use these permissions only as necessary to provide the App’s core functionality and associated analytics, as described in our Privacy Policy.

For details on how we collect, use, and protect data, please refer to our Privacy Policy and Data Processing Addendum (DPA), which are incorporated into these Terms by reference.

8. Subscription, billing, and fees

8.1 Pricing and billing

  • The App is offered on a subscription basis via Shopify Billing.
  • The standard subscription fee is USD 10 per 30 days (or per Shopify billing cycle, as applicable), subject to any applicable taxes.
  • New installations may include a 14-day free trial (for first-time subscriptions), after which the paid subscription will begin unless you uninstall the App or cancel before the trial ends.

All billing, invoicing, and payment processing for the App is handled by Shopify under your agreement with them. We do not directly process your payment card details.

8.2 Changes to fees

We may change the App’s pricing or subscription structure in the future. If we do:

  • Changes will generally take effect at the start of your next billing period; and
  • You will be notified through the Shopify App Store listing and/or within the App Admin UI, or by another reasonable method.

If you do not agree to the new fees, you must uninstall the App and/or cancel your subscription before the new fees apply.

8.3 Refunds

Unless required by law or Shopify’s policies, fees are non-refundable. Any refund requests must be handled through Shopify according to their billing policies.

9. Data protection and privacy

Your use of the App is also governed by:

  • Our Privacy Policy, which describes how we collect, use, and protect data, including store and customer data accessed via Shopify; and
  • Our Data Processing Addendum (DPA), which governs our processing of personal data on your behalf (where applicable, e.g., under the UK GDPR/EU GDPR).

By using the App, you:

  • Acknowledge that you have read and understood the Privacy Policy and DPA;
  • Agree that they form part of these Terms;
  • Confirm that you have provided appropriate notices and obtained any necessary consents from your customers for the use of the App and processing of personal data in connection with your store.

You remain the controller of your customers’ personal data. We act as processor where we process such data on your behalf through the App.

10. Intellectual property

The App, including all software, code, design, documentation, and content provided by us, is and remains the exclusive property of Augmentum Studios Ltd (and its licensors, if any).

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to use the App for the sole purpose of operating your Shopify store’s upsell functionality via the cart page.

You may not:

  • Copy, modify, adapt, or create derivative works of the App (except as expressly permitted by mandatory law);
  • Reverse engineer, decompile, or attempt to extract the source code of the App, except where allowed by law and only to the extent explicitly permitted;
  • Remove or alter any proprietary notices or trademarks on the App;
  • Use the App to build a competing product or service.

11. Acceptable use

You agree not to use the App in any way that:

  • Violates any applicable law or regulation;
  • Is false, misleading, fraudulent, or deceptive (e.g., misleading upsell offers, hidden fees);
  • Infringes or misappropriates any third party’s intellectual property, privacy, or other rights;
  • Involves sending spam or other unauthorized communications;
  • Introduces viruses, malware, or other harmful code;
  • Interferes with or disrupts the integrity or performance of the App, Shopify, or other merchants’ stores.

We reserve the right (but have no obligation) to suspend or terminate your access to the App if we reasonably believe that your use violates these Terms, applicable law, or poses a security or reputational risk.

12. Availability, changes, and updates

We aim to keep the App available and functioning, but:

  • The App is provided via third-party infrastructure (including Shopify, Vercel, and NeonDB), which may experience downtime or changes;
  • We may update, modify, or discontinue parts of the App at any time (including features, user interface, and technical implementation) to improve performance, security, or to comply with Shopify’s or legal requirements.

Where reasonably possible, we will avoid changes that materially degrade the core upsell functionality without notice. However, we do not guarantee uninterrupted operation or that the App will remain unchanged over time.

13. Support

We may provide support for the App via email or other channels as indicated in the App listing or documentation.

  • Support is provided on a reasonable efforts basis and is not guaranteed to be available at all times.
  • Response and resolution times are not guaranteed unless expressly agreed in writing.

14. Disclaimers

To the maximum extent permitted by law, the App is provided on an “as is” and “as available” basis, without warranties of any kind, whether express, implied, or statutory. We specifically disclaim any implied warranties of:

  • Merchantability;
  • Fitness for a particular purpose;
  • Non-infringement;
  • Accuracy, reliability, or completeness;
  • Compatibility with your theme, other apps, or your specific configuration.

You are solely responsible for testing the App in your store (including upsell logic, pricing, and checkout flows) before relying on it in a production environment.

We do not warrant that:

  • The App will be error-free, uninterrupted, or free from security vulnerabilities;
  • The App will always function with all themes, other apps, or third-party services;
  • The App will result in a particular level of sales, revenue, or performance improvement.

15. Limitation of liability

To the maximum extent permitted by law:

  1. Exclusion of certain damages
    We will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, business, data, or goodwill, arising out of or in connection with your use of or inability to use the App, even if we have been advised of the possibility of such damages.

  2. Cap on liability
    Our total aggregate liability to you for all claims arising out of or relating to the App or these Terms shall not exceed the greater of:

    • The total amount of App subscription fees you paid to us via Shopify for the App in the preceding three (3) months; or
    • USD 50.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law (for example, liability for death or personal injury caused by negligence, or for fraud).

16. Indemnification

You agree to indemnify, defend, and hold harmless Augmentum Studios Ltd and its directors, officers, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with:

  • Your use of the App;
  • Your store’s operations, content, products, or services;
  • Your violation of these Terms or applicable law;
  • Any claim that your store or its use of the App infringes or violates any third party rights.

17. Term, termination, and uninstallation

These Terms apply from the time you install the App until:

  • You uninstall the App from your Shopify store; or
  • We terminate your access in accordance with these Terms.

You may uninstall the App at any time via your Shopify admin panel. Uninstallation will typically stop future billing for the App (subject to Shopify’s billing cycle and policies).

We may suspend or terminate your access to the App (in whole or in part) if:

  • You breach these Terms or applicable law;
  • We reasonably believe your use poses a security, legal, or reputational risk;
  • We decide to discontinue the App entirely.

Upon termination or uninstallation:

  • Your license to use the App immediately ends;
  • We may retain, delete, or anonymize data in accordance with our Privacy Policy, DPA, and applicable law;
  • Certain provisions of these Terms that by their nature should survive (e.g., intellectual property, disclaimers, limitation of liability, indemnity, governing law) will continue to apply.

18. Changes to these Terms

We may update or modify these Terms from time to time, for example to:

  • Reflect changes in the App or our business;
  • Comply with changes in Shopify’s requirements;
  • Address changes in applicable laws or regulations.

When we make material changes, we will take reasonable steps to notify you, such as:

  • Updating the “Last updated” date at the top of these Terms;
  • Displaying a notice within the App Admin UI; or
  • Using another reasonable method.

If you continue to use the App after the updated Terms become effective, you are deemed to have accepted the changes. If you do not agree, you must uninstall the App and stop using it.

19. Governing law and jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of England and Wales.

You and we agree that the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim, subject to any mandatory consumer or other protections that may apply (if applicable).

20. Miscellaneous

  • Entire agreement: These Terms, together with the Privacy Policy and DPA, constitute the entire agreement between you and us in relation to the App.
  • Severability: If any provision of these Terms is found invalid or unenforceable, the remaining provisions will remain in full force and effect.
  • No waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
  • Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations, for example in connection with a merger, acquisition, or sale of the App or our business.
  • Independent contractors: Nothing in these Terms creates a partnership, joint venture, or agency relationship between you and us.

21. Contact

If you have any questions about these Terms or the App, please contact:

  • Augmentum Studios Ltd
  • Email: support@augmentumstudios.com
  • Postal address: Augmentum Studios Ltd, International House, 101 King’s Cross Road, London, United Kingdom WC1X 9LP