Last updated: 17 May 2025
Effective date: 31 May 2025

1. WHO WE ARE

Augmentum Studios Ltd (“we”, “us”, “our”) operates the Inku mobile application and the website at https://augmentumstudios.com (together “the Service”). Contact: WC1X 9LP United Kingdom, support@augmentumstudios.com.

2. SCOPE

This policy explains how we collect, use, disclose and safeguard your information when you use the Service. It applies to all users and is written to meet the UK GDPR and comparable laws in other territories where we may make the Service available.

3. AGE RESTRICTION

The Service is intended for persons 18 years of age or older. During registration you must confirm that you are at least 18. We do not knowingly process data of minors.

4. DATA CONTROLLER

For the purposes of the UK GDPR and the Data Protection Act 2018, Augmentum Studios Ltd is the Data Controller.

5. WHAT DATA WE COLLECT

  • Account data (registered Artist and Client accounts): email, password hash, Firebase UID, display name, city, postcode, social links, profile photo.
  • Artist specific profile data (in addition to Account data): style tags, extra services tags, album and flash images, profile description.
  • Messages and attachments: text and images exchanged in chat between users. Users may edit or delete their own messages at any time; deletions propagate immediately to the database and storage services and subsequently to other users’ views.
  • Subscription and receipts: app-store receipt IDs, plan type, renewal status supplied by RevenueCat.
  • Device and usage data: device ID, push token, crash logs and analytics events only if you have opted in.
  • Marketing preference: newsletter opt-in flag.
  • Back-ups: encrypted snapshots of Firestore database (profiles, chats, subscriptions), Cloud Storage (images) and Firebase Auth accounts.
  • No personal identifiable data is collected for unregistered (Guest) users by default.

6. HOW WE COLLECT

Data you enter, data generated by your use of features, data supplied by other users who interact with you and technical data supplied by Google Firebase, RevenueCat and similar processors.

7. HOW WE USE YOUR DATA

  • a. Provide, secure and maintain the Service.
  • b. Enable messaging, push notifications and subscriptions.
  • c. Show anonymous statistics such as profile-view counts to Artists.
  • d. Improve the Service through crash and analytics data where consented.
  • e. Send marketing communications if you have opted in.
  • f. Meet legal obligations (for example accounting records).

8. SHARING AND DISCLOSURE

  • Users you message receive your display name, profile photo and chat content.
  • Service providers: Google Firebase (European region), RevenueCat, email provider, backup infrastructure.
  • HMRC, regulators or law-enforcement where legally required.
  • Professional advisers such as lawyers and accountants.
    We never sell or rent your personal data.

9. INTERNATIONAL TRANSFERS

Primary storage is in London (europe-west2) Google Cloud region for Firestore database, Europe Multi-region for Firebase Storage and Firebase Authentication data is processed solely in the US. If processors operate outside the UK or EEA we rely on Standard Contractual Clauses or the UK International Data Transfer Agreement.

10. DATA RETENTION

  • Authentication Account data – kept until you delete your account, and for a further 30 days due to automated backups.
  • All active account data (profile information, chats, subscription data): removed immediately from being accessible within the app after you delete them (if that data was accessible, e.g. chat message), and irreversibly removed from our backups after a 90 days disaster recovery period.
  • All image artefacts (chat images, profile images, album/flash images) – removed immediately from being accessible within the app after you delete them, and completely wiped out from backups after a 30 days disaster recovery period.
  • Back-ups – as mentioned previously for each separate piece of system data, rolling encrypted back-ups retained for 30 days for Authentication, 90 days for Firestore information storage and 30 days for image artefact storage, then destroyed. Data you deleted in the live system will disappear permanently when the relevant back-up is overwritten.
  • Crash and analytics logs – 90 days or until you withdraw consent.
  • Financial and tax records – seven years (six years plus the current financial year) as required by HMRC.

11. YOUR RIGHTS

You have the right to access, rectify, erase, restrict or object to processing, to data portability and to withdraw consent. Contact support@augmentumstudios.com. You may complain to the Information Commissioner’s Office.

12. SECURITY

Transport Layer Security, AES-256 encryption at rest, least-privilege access and audit logging.

13. CHILDREN’S PRIVACY

We do not allow use by persons under 18. If we learn that a minor has supplied data we will delete it promptly.

14. CHANGES

We will notify you in the app or by email at least 14 days before any material change takes effect.

15. CONTACT

support@augmentumstudios.com
Augmentum Studios Ltd
International House
101 King’s Cross Road
London
United Kingdom
WC1X 9LP